Robert Bly

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring...

"The ghazal form is well known in Islamic culture but is only now making its way into the literary culture of the West. Each stanza of three lines amounts to a finished poem. My Sentence Was a Thousand Years of Joy is Robert Bly's second book of ghazals. The poems have become more intricate and personal than they were in The Night Abraham Called to the Stars, and the leaps even more bold. This book includes the already famous poem against the Iraq...

In The Sibling Society, Bly turns to stories as unexpected as Jack and the Beanstalk and the Hindu tale of Ganesha to illustrate and illuminate the troubled soul of our nation itself. What he shows us is a culture where adults remain children, and where children have no desire to become adults - a nation of squabbling siblings Through his use of poetry and myth, Bly takes us beyond the sociological statistics and tired psychobabble to see our dilemma...

"Few forms of storytelling have greater power to captivate the human mind than fairy tales, but where do these tales originate from, and what do they mean? Celebrated poet and bestselling author Robert Bly has been asking these questions throughout his career. Here Bly looks at six tales that have stood the test of time and have captivated the poet for decades, from "The Six Swans" to "The Frog Prince." Drawing on his own creative genius, and the...

"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, e-mails, and content for websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: 8 headlines...